Monday, April 01, 2013

Google Nose (Beta) – Google’s Perfect April Fools’ Day Prank 2013

If you googled during the first day of April, you might have noticed a new tab: “Google Nose beta”. There was also a link under the search field: “New! What’s that smell? Find out with Google Nose

Google Nose promises to be “the sharpest olfactory experience available."  It claims to be the latest sensation: searching with your nose. To enable this, Google Nose uses professional knowledge statistics to combine images, descriptions and scents.

Afraid of bad smells? No problem, SafeSearch protects you from foul odors!

According to Google, the product intersects "photons with infrasound waves" and "temporarily aligns molecules to emulate a particular scent." The "mobile aroma indexing program" at the heart of the product has amassed a “15 million scentibyte database of smells from around the world.”

Google Nose is even available on mobile devices with its "Android Ambient Odor Detection" which allows users to collect smells on their smartphones.

Google even created a YouTube video explaining how users can “search for smells.”

It all seems too good to true, right? Well, that’s because it is! This fake product is Google’s April Fools’ Day prank 2013.

In my opinion, it’s brilliant! Just a pity I will never be able to find out what space smells like.....

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