In the process, he also criticized his rivals. For those of you who are not familiar with Ellory, he is 47 year-old writer, based in Birmingham, West Midlands, UK.
His full name is Roger Jon Ellory. He lauded his own novel A Quiet Belief in Angels as a "modern masterpiecee" and said that readers should "just buy it, read it and make up your own mind".
Amazingly enough, Mr. Ellory, who is a bestselling British crime writer, wrote fake reviews to market his work. He used pseudonyms to pen glowing reviews about his "magnificent genius” online.
"All I will say is that there are paragraphs and chapters that just stopped me dead in my tracks," he wrote. "Some of it was chilling, some of it raced along, some of it was poetic and langorous and had to be read twice and three times to really appreciate the depth of the prose … it really is a magnificent book."
In the process, he also criticized his rivals. "
Ellory has admitted posting the reviews on Amazon, and apologized for his actions.
He issued a statement saying: "The recent reviews – both positive and negative – that have been posted on my Amazon accounts are my responsibility and my responsibility alone. I wholeheartedly regret the lapse of judgment that allowed personal opinions to be disseminated in this way and I would like to apologize to my readers and the writing community."
The Crime Writers Association has issued a statement condemning the practice of using fake identities on blogs, Twitter or Amazon to promote a writer's own work and give bad reviews to others, calling it "unfair to authors and also to the readers who are so supportive of the crime genre", and adding that it is looking to set up a membership code of ethics.
What do you think? Clever marketing or deplorable promotion?
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