Tuesday, July 16, 2013

Pippa Middleton Takes Legal Action Against @PippaTips - The Streisand Effect

Mat Morrisroe and Suzanne Azzopardi started tweeting as @PippaTips. Their hilarious tweets spoofed
Pippa’s predictable party tips.

Some gems include:

@PippaTip: avoid awkward silences by talking

@PippaTip: when driving at night lights aren't only a legal requirement, but a fun way of seeing the road and other things

@PippaTip: if you're shopping on a budget, try purchasing things that cost less to buy

@PippaTip: breakfast is a yummy way to get rid of hunger after waking. Toast (re-cooked bread), cereal or eggs with bacon are always winners

@PippaTip: the weekend is a good opportunity to do things you don't have time to during the week

@PippaTip: headache tablets can be a great in helping deal with a headache

@PippaTip: form friendships by being nice to people you like

@PippaTip: a refreshing afternoon nap can be enjoyed by taking a nap in the afternoon

With more than 50,000 Twitter followers, the dynamic duo launched "When One is Expecting: A Posh Person's Guide to Pregnancy and Parenting". It’s a parody of Pippa’s quite unsuccessful book Celebrate.

Ms. Middleton was not amused and instructed her lawyers Harbottle and Lewis LLP to demand that the @PippaTips Twitter account must be deleted

Part of Pippa’s chagrin could be the fact that the spoof is outselling the original on Amazon. Celebrate ranks at #3,370, while the @PippaTips book ranks at #961.

Sales in bookshops are still better for Celebrate. Pippa did not do herself a favor with her public outcry. It generated a lot of publicity that only helps to boost sales for @PippaTips. It’s a classic example of the Streisand Effect.

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