Venezuelan Clinica Dempere is a plastic surgery clinic in Caracas. It promotes its
Under the slogan “We Make Fairy Tales Come True”, the frog is turned into a prince, and the ugly witch in a sexy vixen.
But their latest ad might get them in hot water...it depicts the makeover of the Andersen’s mermaid into a buxom, stiletto wearing, beauty.
The problem? She closely resembles Ariel of the Disney movie.]
The ad created a storm in a teacup in the USA. Many critics were not happy with Disney’s portraying of princesses, claiming that they have the impossible figure of a Barbie doll and are therefore sending the wrong message to young girls about the definition of beauty.
But worse, the ad might infringe on the IP of Disney.
As a parent, I would be far more concerned about the original fairy tale by Andersen, where the op is performed with a sword (and no anesthetics a far as I remember!)
Disney’s legal eagles might take action, but ifor now, Clinica Dempere is enjoying its free press! Beats the hell out of issuing press releases and having a PR company promote your services for lots of $$$$.
It I would work for Clinica Demere, I would say “bring it on”, and contemplate which fairy tale to use in my next ad...Cinderella springs to mind!