Showing posts with label amazon. Show all posts
Showing posts with label amazon. Show all posts

Saturday, March 14, 2015

Why I Love Latin

When I was a kid, learning Latin was a prerequisite to go the Med or Law School. From the age of 12, I had 2 hours of Latin – every school day for 6 years. I loved it since it allowed me to “time travel” to the Roman Empire of Cicero, Pliny, Ovid, Livius, Vergilius, and Julius Caesar.

Roman noblemen loved to write and self-published way before we are doing now on Amazon. If Internet and social media would have been around in the time of the Roman Emperors, we could have laughed at the selfies of Caligula, watch the YouTube videos of Caesar’s murder online, and read the latest gossip about the private lives of the rich and (in)famous on the Ancient Roman equivalent of TMZ.

Although heaps of (juicy) materials have been lost over time, we still have a treasure trove of legal documents, records, poetry, plays, speeches, letters, academic works, a pamphlets, etc. The Romans were the Americans of today – even the political structure is similar as is the innovative spirit.

Latin became the lingua franca of academics throughout the ages. Erasmus and Thomas More wrote each other in Latin; neither mastered the native tongue of the other. During my first year in Law School, one of my professors taught in Latin. We would take notes and later translate. One time, he said a sentence that we all penned down. He repeated the sentence, so we underlined it. When he repeated it again, we double underlined it assuming it was very important. Turned out that he told us that the sun was shining in his eyes and if one of us could please push the button to lower the blinds…(Afterwards he was forced by the Dean to teach in our native tongue – the fact that he called us “discipuli stultissimi” might have something to do with it)

Roman law codes serve as a fundamental of many current law systems due to Napoleon. Terms such as alibi became mainstream. Common law systems also have many Latin legal terms such as: “habeas corpus” and “intestate”. Roman medicine gave birth to current traditional medicine. English still refers to many organs and illnesses by their Latin names.

Nowadays, Latin is out of fashion. That is a pity in many ways. Once you master Latin grammar, getting the structure of other languages is a lot easier since you can “read the blueprint”. Western languages contain a lot of Latin-based words. The reason? When the Romans conquered Europe, they introduced Vulgar Latin as the lingua franca. Furthermore, they introduced new inventions and concepts that did not have a local name such as: solarium, umbrella, senate, spa, aqueduct, testament, sanitation, etc.

However, authors still sneak in Latin – just for the fun of it. An excellent example is J.K. Rowling in the Harry Potter series. One gem is the Hogwarts School of Witchcraft and Wizardry’s motto: “Draco Dormiens Nunquam Titillandus” which translates as “a sleeping dragon must never be tickled”.

Latin might not be fashionable anymore, but it is still firmly rooted in many languages and disciplines. Q.E.D.

(Image courtesy of Natalie Durden at keepcalm-o-matic)

Tuesday, July 16, 2013

Pippa Middleton Takes Legal Action Against @PippaTips - The Streisand Effect

Mat Morrisroe and Suzanne Azzopardi started tweeting as @PippaTips. Their hilarious tweets spoofed
Pippa’s predictable party tips.

Some gems include:

@PippaTip: avoid awkward silences by talking

@PippaTip: when driving at night lights aren't only a legal requirement, but a fun way of seeing the road and other things

@PippaTip: if you're shopping on a budget, try purchasing things that cost less to buy

@PippaTip: breakfast is a yummy way to get rid of hunger after waking. Toast (re-cooked bread), cereal or eggs with bacon are always winners

@PippaTip: the weekend is a good opportunity to do things you don't have time to during the week

@PippaTip: headache tablets can be a great in helping deal with a headache

@PippaTip: form friendships by being nice to people you like

@PippaTip: a refreshing afternoon nap can be enjoyed by taking a nap in the afternoon

With more than 50,000 Twitter followers, the dynamic duo launched "When One is Expecting: A Posh Person's Guide to Pregnancy and Parenting". It’s a parody of Pippa’s quite unsuccessful book Celebrate.

Ms. Middleton was not amused and instructed her lawyers Harbottle and Lewis LLP to demand that the @PippaTips Twitter account must be deleted

Part of Pippa’s chagrin could be the fact that the spoof is outselling the original on Amazon. Celebrate ranks at #3,370, while the @PippaTips book ranks at #961.

Sales in bookshops are still better for Celebrate. Pippa did not do herself a favor with her public outcry. It generated a lot of publicity that only helps to boost sales for @PippaTips. It’s a classic example of the Streisand Effect.

Friday, January 18, 2013

Paperless Library Coming to You Soon!


Let’s face it – in the era of paperless and e-books, it was only a matter of time before a library to go bookless.

San Antonio Bexar County will be the first to open its doors to the first bookless public library. There will be plenty of books – just not the tangible ones, but e-books.

The library will open its doors in Fall 2013. Readers will be able to roam the 4,989 square-foot space. This library is the brainchild of Bexar County Judge Nelson Wolff, who claims that he got the brainwave after reading Walter  Issacson's Steve Jobs biography.

The library will not feature the traditional aisles of books, but instead will boast aisles of computers and gadgets. At the start, the library will facilitate 100 e-readers for circulation and to take out, According to the library, it will also have 50 e-readers for children, 50 computer stations, 25 laptops and 25 tablets on site.

"We all know the world is changing. I am an avid book reader. I read hardcover books; I have a collection of 1,000 first editions. Books are important to me," stated Wolff . "But the world is changing and this is the best, most effective way to brin g services to our community."

Library visitors will be able to take out books on any of the devices in the library. They will be able to take out any of the 50 e-readers for a period of time. They will also be able to bring their own e-readers to the library for loading books onto their own devices. The library will also be partnering with e-book providers or distributors to provide access to over 10,000 titles.

However, the provider(s) of equipment, including e-readers, has not been decided yet.
Both Amazon and Barnes & Noble are known to offer services on their respective e-readers which work at libraries.

However, the library will not be completely paperless. As Wolff stated: "the only thing I believe we will charge for, is if you want to print out something. We will charge for the copies you would want to print out."

What do you think – is this a great development? Or, like me, would you miss leafing through (hard copy) books? Please let me know!

Saturday, January 12, 2013

Sales of Pippa Middleton's Party-planning Book Fall Flat


Pippa Middleton penned a party-planning book “Celebrate: AYear of British Festivities For Families And Friends”. The book only ranked #177 on the Amazon best-selling book list.

Publisher Penguin invested heavily in publicity and paid a whopping £400,000 in advance to Ms. Middleton the Younger.

To boost sales, Penguin discounted the book from £25 to £12.50. Up till now, it only sold around 2,000 copies in its first week.

On Amazon's US list, the book ranked #303 in the book charts.

At the launch of her book, PM stated: "I just feel really fortunate to be able to build a career as a writer."

Not everybody agrees that she is a writer. Critics deemed her 416-page book to be “banal”.

One reviewer wrote: "You would think, with the amount of PR and media interest in the author of this book that she might have written her book carefully, or perhaps even taken some expert advice.”

"For reasons best known to Miss Middleton, she has traveled the globe, shamelessly promoting an unbelievable pile of rubbish. The book is uninspiring, verging on insulting."

On the bright side, she is in good company. Many big names have flopped with books before. Alec Baldwin’s book “A Promise to Ourselves:a Journey through Fatherhood” only sold 12 copies, raking in the grand total of £175.01.

Note to all writers: if possible, make sure that you get that book advance in full!

Monday, October 01, 2012

RJ Elliory's Blatant Self-Promotion - Clever Marketing?

Amazingly enough, RJ Ellory, a bestselling British crime writer, wrote fake reviews to market his work. He used pseudonyms to pen glowing reviews about his “magnificent genius” online.

In the process, he also criticized his rivals. For those of you who are not familiar with Ellory, he is 47 year-old writer, based in Birmingham, West Midlands, UK.

His full name is Roger Jon Ellory. He lauded his own novel A Quiet Belief in Angels as a "modern masterpiecee" and said that readers should "just buy it, read it and make up your own mind".

Amazingly enough, Mr. Ellory, who is a bestselling British crime writer, wrote fake reviews to market his work. He used pseudonyms to pen glowing reviews about his "magnificent genius” online.

"All I will say is that there are paragraphs and chapters that just stopped me dead in my tracks," he wrote. "Some of it was chilling, some of it raced along, some of it was poetic and langorous and had to be read twice and three times to really appreciate the depth of the prose … it really is a magnificent book."

In the process, he also criticized his rivals. "

Ellory has admitted posting the reviews on Amazon, and apologized for his actions.

He issued a statement saying: "The recent reviews – both positive and negative – that have been posted on my Amazon accounts are my responsibility and my responsibility alone. I wholeheartedly regret the lapse of judgment that allowed personal opinions to be disseminated in this way and I would like to apologize to my readers and the writing community."

The Crime Writers Association has issued a statement condemning the practice of using fake identities on blogs, Twitter or Amazon to promote a writer's own work and give bad reviews to others, calling it "unfair to authors and also to the readers who are so supportive of the crime genre", and adding that it is looking to set up a membership code of ethics.

What do you think? Clever marketing or deplorable promotion?